- Direct to Landlord
- Posts
- Why the Guru’s Know You Won’t Make it in Property ❌
Why the Guru’s Know You Won’t Make it in Property ❌
This time, we're peeling back the curtain on the illustrious world of property gurus - and it's not all rose gardens and champagne!
Reading Time: 6 mins
We've all seen them, haven't we? The self-proclaimed Gurus' with their sleek speeches, “zero to hero” success stories, and promises of riches just a webinar away. They claim to hold the keys to the property kingdom, with their rent-to-serviced accommodation strategies and deal selling techniques.
But here's the thing. Deep down, these Gurus know most people won't make it big in property - and here's the kicker - they're banking on it.
Yes, you heard it right. Controversial, I know. But consider this: If everyone who attended their £10,000 course became a property mogul, wouldn't we be tripping over Ferraris and Mansions in every suburb?

Now, this doesn't mean these Gurus' courses are telling all lies. Oh no, they do provide a platform for something that is probably undersold - networking. Yes, the people sitting next to you, trying to comprehend the jargon-infested PowerPoint slides or an apparent success story, could be the ones helping you crack your next big deal.
If they have also paid a sizeable amount on their property journey to learn and get educated, then you know they have financial resources that could aid your next deal or they could be someone you even sell to.
You just never know in this industry.
So, by all means, go to the seminars. Just make sure you're spending just as much time shaking hands as you are taking notes.
Education is definitely key, so please don’t think you can watch two YouTube videos and start cutting £3k deals for breakfast. Get the knowledge and engage with others to expand your network
My point is to buy less into the hype and apparent speed to success and more into who and what you know in the property industry
The path to property success is rarely trodden smooth by a guru's footsteps. It's more likely to be hacked out with a machete of persistence, sprinkled with a dollop of resilience , and illuminated by the glow of personal insight.
So here is my “no bullshit” path to becoming a millionaire (and no I am not one yet but with this plan, trust me I will be!)
No Bullshit Property Path
Step 1: Buck the Trend Get your hands on a few rent-to-rent deals monthly, on a bespoke sourcing basis. Aim for a cool £5k-£10k/month in profit. Why?
Ditch the “interest rate dependent” BRRR sourcing and dodge the time-wasting wannabe investors. Focus on one or two areas. I cannot stress enough.
Remember, the first few weeks (or months) are definitely going to be shit and is going to be your acid test. Falter, and you're just another name on a course seminar invoice, the guru’s will be sending to their accountant to account for tax.
Step 2: Reinvest Like a Boss Put your cash to work in some rent-to-rents, especially if this is your full-time gig. If you're moonlighting, let your day job foot the bills and squirrel away your sourcing profits. It's all about laying a solid cash foundation.
Step 3: Relationship Goals Cultivate valuable relationships with your investors while building your cash reserve. A great investor is like a four-leaf clover - hard to find, but lucky to have. The money is in your list
Step 4: Take the Plunge Once you've saved a substantial amount, it's time to dive into building your own portfolio.
Sourcing is the pre-game; earning while sleeping is the main event. Combine your savings, private investor capital, and bank finance (like bridging loans) to buy and add value to properties.
Step 5: Rinse & Repeat Buy, add value, refinance, and repay your investors. It's like a dance routine you need to master. Keep at it until you're the proud owner of a 7-figure property portfolio, offering you passive income and yearly value appreciation.
These guru’s are right about one thing though, this stuff is simple but what they definitely understated was the level of difficulty - it is not easy.
You will be plagued in the months to come with a series of life’s distractions and other things that make money “faster”.
Your success will be a direct result of your ability to tunnel vision your energy and ignore the infamous “shiny object syndrome” or “FOMO (Fear Of Missing Out”.
Stay tuned for next week —> “Why You Cannot Find A R2SA Deal: The Secrets You Won’t Find Online.”